Welcome to my portfolio.
I have curated a gallery of case studies and collections to highlight my work in UX, UI, product, mobile, & graphic design - plus a selection of my photography. Enjoy!
Case Study:
Client: the client is Planet, a startup with the goal of revolutionizing the NFT luxury art marketplace with an approachable, design-first approach and a deeply curated experience for current luxury NFT art buyers and those new to the market.
Objective: Establish the visual language of this new app to revolutionize the digital art scene by locking a luxury visual aesthetic, then scale the design for multiple screens based on client-provided wireframes. The client also requires a UI library to be built of the final UI and the creation of a functional prototype.
Details: project timeline was three (3) weeks of work. The first part consisted of research and benchmarking, and the second focused on moldboard creation and visual exploration, prior to the design of the app screens and UI library in Figma.
Audience: planet's audience for this app consists of people who embrace and follow the world of NFT and luxury digital art, but also to draw in new prospective buyers who may be overwhelmed by other apps. The audience consists mainly of tech-savvy people who are comfortable navigating their way online, and in the world of crypto and NFT, but also with a strong sense for visual aesthetics and art. This audience values curated and beautiful experiences as much as they do with the digital art they create, buy, and/or sell.
Deliverables: new visual language for Dig/Art; Fully designed flow in high fidelity; UI library; functional prototype.